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Cole Bennett

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This article is about the music video director. For the barrister, see Col Bennett.

Cole Bennett
Bennett in 2021
Personal information
Born (1996-05-14) May 14, 1996 (age 28)
Plano, Illinois, U.S.
Occupations
  • Music video director
  • videographer
  • music promoter
  • record executive
Websitelyricallemonade.com
YouTube information
Years active2013–present
Subscribers21.9 million
(April 2024)
Total views11.2 billion
(April 2024)
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers

Cole Bennett (born May 14, 1996) is an American music video director and record executive.[1] He is also the founder of Lyrical Lemonade.

Early life

[edit]

Cole Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School and he dropped out of DePaul University to focus on his career in videography and hip hop music, things he had been interested in since childhood.[2]

Career

[edit]

2013–2016: Early career

[edit]

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie,[3] and Ridgio,[4][5] all of which he uploaded onto the Lyrical Lemonade channel.[6][7] His channel also featured live show recaps, cyphers, documentaries and interviews.[8]

2016–2023: Rise to popularity and numerous music videos

[edit]

The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018.[9] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays", and YBN Nahmir's "Bounce Out with That".

In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100.[10][11] As of August 2024, the video has surpassed 1 billion views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole,[12] Wiz Khalifa,[13] Kanye West,[14] and Eminem.[15]

In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single "What's Poppin". In March 2020, he directed the music video for Eminem's hit single "Godzilla".[16] The video itself features cameos from Dr. Dre and Mike Tyson.[17] It gained 13 million views in 24 hours.[18] In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".[19]

2023–present: All Is Yellow

[edit]

In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, "Doomsday", with Juice Wrld and Cordae, was released on June 23, 2023 and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100, 83 on the Irish Singles Chart, and 92 on the UK Singles Chart. The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi, was released on September 29. The third single, "Hello There", with Corbin, Lil Tracy and Black Kray, was released on October 20. The album's fourth single, "Stop Giving Me Advice", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton, Lil Yachty and Joey Badass, was released on January 12, 2024.

All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024.[20] The album features guest appearances from Sheck Wes, Ski Mask the Slump God, JID, Lil Durk, Kid Cudi, Chief Keef, Lil Yachty, Lil Tecca, Lil Skies, The Kid Laroi, Teezo Touchdown, Juicy J, Cochise, Denzel Curry, Lil B, Latto, Swae Lee, Aminé, Snot, 6 Dogs, Juice Wrld, Cordae, Eminem, Gus Dapperton, Joey Badass, BabyTron, G Herbo, Corbin, Lil Tracy, Black Kray, Umi, SahBabii, Jack Harlow, and Dave.

Impact

[edit]
Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump God (right).

Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers.[21] Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent.[22] Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, The Kid Laroi, Yeat, Trippie Redd, and Jack Harlow.[23]

Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.[24]

Other ventures

[edit]

Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."[25]

In February 2020, Lyrical Lemonade collaborated with Jordan Brand.[26] The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt.[27] In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.[28][better source needed]

In November 2021, Cole Bennett launched another virtual retail space called "By Cole Bennett."[29] Here, individuals are able to buy clothing and other soft goods that are designed by Bennett himself and are subject to limited releases. On the same virtual store front, Bennett occasionally allows fans to purchase props previously used in Lyrical Lemonade videos.

Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX.[30]

Lyrical Lemonade discography

[edit]

Studio albums

[edit]
List of studio albums, with selected details
Title Details Peak chart positions
US
[31] 		US
R&B/HH
[32] 		AUS
[33] 		CAN
[34] 		NZ
[35]
All Is Yellow 43 16 86 51 23

Singles

[edit]
List of singles with chart positions
Title Year Peak chart positions Album
US
[36] 		US
R&B/HH
[37] 		CAN
[38] 		IRE
[39] 		NZ
Hot
[40] 		UK
[41]
"Doomsday"
(with Juice Wrld and Cordae) 		2023 58 19 49 83 3 92 All Is Yellow
"Guitar in My Room"
(with Kid Cudi and Lil Durk) 		— — — — — —
"Hello There"
(with Corbin and Lil Tracy featuring Black Kray) 		— — — — — —
"Stop Giving Me Advice"
(with Dave featuring Jack Harlow) 		— — — 33 7 29
"Fallout"
(with Gus Dapperton featuring Lil Yachty and Joey Badass) 		2024 — — — — — —
"—" denotes a recording that did not chart or was not released in that territory.

Other charted songs

[edit]
List of other charted songs, with chart positions
Title Year Peak chart positions Album
US
Bub.
[42] 		US
R&B/HH
[43] 		NZ
Hot
[40]
"Fly Away"
(with JID, Sheck Wes, and Ski Mask the Slump God) 		2024 — — 34 All Is Yellow
"Say Ya Grace"
(with Chief Keef and Lil Yachty) 		— — 32
"This My Life"
(with Lil Tecca featuring the Kid Laroi and Lil Skies) 		19 49 20
"Doomsday Pt. 2"
(with Eminem) 		— — 16

Accolades

[edit]
Award ceremony Year Category Nominated work Result Ref(s)
BET Awards 2020 Video Director of the Year Himself Nominated [44]
2021 Nominated [45]
2023 Nominated [46]
2024 Won [47]
BET Hip Hop Awards 2020 Video Director of the Year Himself Nominated [48]
2021 Nominated [49]
2022 Nominated [50]
2023 Nominated [51]
2024 Nominated [52]
Streamy Awards 2019 Directing Lyrical Lemonade Nominated [53]
2020 Cinematography Nominated [54]
2022 Won [55]
2023 Nominated [56]

Selected videography

[edit]
List of music videos directed, showing year released[57]
Year Title Artist
2017 "D Rose" Lil Pump
"Catch Me Outside" Ski Mask the Slump God
"Betrayed" Lil Xan
"BabyWipe" Ski Mask the Slump God
"Red Roses" (featuring Landon Cube) Lil Skies
"Nowadays" (featuring Landon Cube)
2018 "Bounce Out with That" YBN Nahmir
"All Girls Are the Same" Juice Wrld
"Welcome to the Rodeo" Lil Skies
"Bands" Comethazine
"Lucid Dreams" Juice Wrld
"DoIHaveTheSause?" Ski Mask the Slump God
"Creeping" (featuring Rich the Kid) Lil Skies
"Noticed" Lil Mosey
"Fr Fr" (featuring Lil Skies) Wiz Khalifa
"Walk" Comethazine
"Magic in the Hamptons" (featuring Lil Yachty) Social House
"Kamikaze" Lil Mosey
"Armed and Dangerous" Juice Wrld
"Off Deez" (featuring J. Cole) JID
"Bleed It" Blueface
2019 "Mixed Personalities" (featuring Kanye West) YNW Melly
"Thotiana" (Remix) (featuring YG) Blueface
"Robbery" Juice Wrld
"Thotiana" (Remix) (featuring Cardi B) Blueface
"Faucet Failure" Ski Mask the Slump God
"i" Lil Skies
"Have Mercy" YBN Cordae
"Ransom" Lil Tecca
"Stop Snitchin" (Remix) (featuring DaBaby) YG
"Shotta Flow" (Remix) (featuring Blueface) NLE Choppa
"Camelot"
"Bandit" (featuring NBA YoungBoy) Juice Wrld
"Nuketown" (featuring Juice Wrld) Ski Mask the Slump God
2020 "Whats Poppin" Jack Harlow
"Diva" (featuring Lil Tecca) The Kid Laroi
"Thief in the Night" Rod Wave
"Godzilla" (featuring Juice Wrld) Eminem
"Blueberry Faygo" Lil Mosey
"Tell Me U Luv Me" (featuring Trippie Redd) Juice Wrld
"Shotta Flow 5" NLE Choppa
"21" Polo G
"3 Headed Goat" (featuring Lil Baby & Polo G) Lil Durk
"Tell Me Why" The Kid Laroi
"Lemonade"[58] (featuring Gunna, Nav and Don Toliver) Internet Money
"Gifted" (featuring Roddy Ricch) Cordae
"Dolly" (featuring Lil Uzi Vert) Lil Tecca
"So Done" The Kid Laroi
"Coco" (featuring DaBaby) 24kGoldn
"Gnat" Eminem
2021 "Bad Boy" (featuring Young Thug) Juice Wrld
"GNF (OKOKOK)" Polo G
"Whipski" (featuring Lil Skies) Snot
"Knock Knock" SoFaygo
"His & Hers" (featuring Don Toliver, Lil Uzi Vert and Gunna) Internet Money
"Tell Em" (featuring Snot) Cochise
"Motley Crew" Post Malone
"Papercuts" Machine Gun Kelly
"Who Want Smoke??" (featuring Lil Durk, 21 Savage and G Herbo) Nardo Wick
"Life Goes On" (featuring Trippie Redd & Ski Mask the Slump God) Oliver Tree
2022 "What Happened to Virgil" (featuring Gunna) Lil Durk
"Honest" (featuring Don Toliver) Justin Bieber
"Talk About Me"
(featuring JID, Denzel Curry and Kid Cudi) 		Dot da Genius
"Doja" Central Cee
"Out thë Way" Yeat
"Backstage Passes" (featuring Jack Harlow) EST Gee
"Poland" Lil Yachty
"Edging" Blink-182
"My All" Polo G
2023 "Peaches" Jack Black
"Strike (Holster)" Lil Yachty
"Doomsday" Lyrical Lemonade, Juice Wrld & Cordae
"Bigger Thën Everything" Yeat
"Tesla" Lil Yachty
"Fighting My Demons" Ken Carson
"Stop Giving Me Advice" Lyrical Lemonade, Jack Harlow & Dave
2024 "Doomsday Pt. 2" Lyrical Lemonade & Eminem
"Praise Jah in the Moonlight" YG Marley
"Tobey" (featuring Big Sean and BabyTron) Eminem
"Hate Me" Lil Yachty & Ian
"Sorry Not Sorry" Lil Yachty & Veeze
"Bad Time" Lil Tecca
"Change Me" BigXthaPlug

Filmography

[edit]
Year Title Role Ref.
2021 Juice Wrld: Into the Abyss Himself [59]

References

[edit]
  1. ^ Skeleton, Eric (July 18, 2019). "Inside Cole Bennett's Lyrical Lemonade Empire". Complex. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  2. ^ Turner, David (June 13, 2017). "Cole Bennett, SoundCloud's Favorite Video Director, Squiggles to Success". Rolling Stone. Retrieved March 1, 2024.
  3. ^ King Louie - How We Settle That (Dir. Cole Bennett), retrieved December 23, 2022
  4. ^ Ridgio - Anywhere (Official Video), retrieved December 23, 2022
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  6. ^ "Lyrical Lemonade - YouTube". www.youtube.com. Retrieved December 23, 2022.
  7. ^ Cole Bennett Explains The Lyrical Lemonade Boost | Genius News, retrieved December 23, 2022
  8. ^ Lyrical Lemonade (September 18, 2016). "Smokepurpp & Lil Pump: The Lyrical Lemonade Interview". Retrieved August 31, 2019 – via YouTube.
  9. ^ "American single certifications - Lil Xan - Betrayed". Recording Industry Association of America. Archived from the original on June 26, 2019. Retrieved August 31, 2019.
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  13. ^ Clark, Trent (September 18, 2018). "Wiz Khalifa & Lil Skies Smoke Out Grocers In "Fr Fr" Video". HipHopDX. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  14. ^ Armstrong, Megan (January 18, 2019). "YNW Melly Recruits Kanye West For Robot-Driven 'Mixed Personalities' Video: Watch". Billboard. Archived from the original on April 7, 2020. Retrieved April 7, 2020.
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  16. ^ Okon, Wongo (March 9, 2020). "Eminem Breathes Fire, Shoots A Bazooka, And Generally Wilds Out In His 'Godzilla' Video". Uproxx. Retrieved April 7, 2020.
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